The Ministry of Human Services and Social Security will host its 5th annual WE LIFT Exhibition from Friday afternoon.
This significant event serves as a pivotal platform for showcasing the ingenuity and economic contributions of women-owned enterprises.
Minister of Human Services and Social Security Dr. Vindhya Persaud said the exposition will this year have over 350 women owned businesses on display.
Dr. Persaud also said the expo has evolved and more women-owned businesses continue to participate each year.
“I really am impressed by what the women have been doing. You see their growth. We’ve seen many of them move from micro to mid-level businesses. And we’re hoping that with this kind of exposure, they can only expand more and more,” Dr. Persaud said.
The event will commence on Friday afternoon at 16:30hrs and will culminate on Sunday at the National Aquatic Centre, Liliendaal.
“We’re looking at fashion, craft, jewelry, and the list goes on and on. The women have come from various parts of Guyana, and I believe that those who come out tomorrow, when we have the opening of this exposition, will be able to do -as we have been advertising – explore, experience, shock support, and of course, the women who are here with their businesses will be able to network,” Dr. Persaud said.
This year, the dedicated efforts to empower women will also allow businesses involved in skincare, beauty, and other activities to conduct one-hour long sessions with attendees.
“Every day there will be a number of sessions from yoga to makeup to craft making, jewellery making, candle making, soap making, so we have slotted an hour for each one of these on both Saturday and Sunday. There will also be a panel discussion, and I understand from the Ministry of Human Services team, a gender dance off,” Dr. Persaud said.
She noted that this event provides massive exposure and networking opportunities for business owners. Since the exposition was developed, the businesses that participate have also had access to several training programmes offered by the Women’s Business Incubator and Guyana Women’s Leadership Institute for marketing advice and packaging advice. This year, a lot of people are on board in a large way, providing services.
The WE LIFT expo has also expanded to Regions Two and Ten and Dr. Persaud said it is her hope that the event can continue to grow as more businesses get involved.
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