Camex Restaurants has ushered in the holiday season with an ambitious, people-centred Christmas campaign that brings together three of Guyana’s most beloved food brands, Church’s Chicken, Mario’s Pizza and Dairy Queen, for the very first time.
The month-long “Merry Million Christmas Campaign”, launched on Sunday in Georgetown, promises to brighten December for families nationwide with major cash prizes, surprise giveaways and heartfelt community support. Running from 1 December to 3 January, it marks one of the country’s largest private-sector Christmas promotions in recent years.
At the heart of the campaign is a simple message: “A Million Reasons to Smile — from our family to yours.”
Guyana’s holiday shoppers are already responding to the excitement, drawn by the opportunity to win weekly cash prizes and a life-changing $1 million grand prize. With every purchase of $3,000 or more, customers become eligible for the weekly draws, while purchases of $6,000 or more secure entry into the grand prize draw.
Every Friday, three new customers will walk away with $50,000, and hundreds more are expected to claim daily instant prizes at every store between 1 pm and 4 pm. Importantly, instant prizes require no minimum purchase, making the promotion accessible to all.
“Guyana has given so much to our brands over the years, and the Merry Million campaign is our way of giving back with love, generosity and excitement,” said Operations Director, Dhara Cumberbatch. “Whether customers win a million dollars or a simple instant prize, we want each person to feel valued.”
Beyond giveaways, the campaign carries a strong community focus—particularly towards teachers. Educators across all levels are being invited to submit short videos explaining why their class deserves a special celebration. One lucky classroom will win a full, catered party sponsored jointly by Church’s Chicken, Mario’s Pizza and Dairy Queen.
Marketing Executive Latoya Martin said the initiative reflects the true spirit of Christmas. “The heart behind this campaign is simple: create joy. From honouring teachers to celebrating families, Merry Million is built on community,” she noted.
Additional teacher-centred surprises will be rolled out throughout December, continuing the brands’ tradition of recognising the people who “help shape the next generation.”
For decades, families have gathered around tables at Church’s Chicken, shared pizzas at Mario’s or cooled off with Dairy Queen treats after school. This year’s collaboration—three national brands joining forces for one campaign—is a historic first.
Cumberbatch said the partnership reflects a deeper commitment to strengthening community bonds and building meaningful moments. “We’re not just giving away prizes,” she stressed. “We’re building meaningful moments of joy.”
Participation is designed to be simple and inclusive:
- Any purchase qualifies for instant prizes.
- $3,000 purchases enter the weekly draws.
- $6,000 purchases enter the $1 million grand prize.
- Customers drop their receipts into a Merry Million box at any location.
- Winners of the weekly $50,000 prizes are announced every Friday.
- The grand prize—the Merry Millionaire—will be drawn in early January.
Stores across Guyana have already been transformed with Christmas décor, campaign signage and collection boxes. The official launch event on 1 December brought together teachers, students and brand representatives for a festive unveiling of the campaign visuals.
With a $1 million prize, 12 weekly winners, hundreds of instant rewards and a special nationwide effort to celebrate teachers, the Merry Million Christmas Campaign is set to be one of the most talked-about promotions of the season.
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